Social Media presence is a basic requirement for anyone in digital media in 2016. However, to leverage your social media presence as a tool in content creation requires time and attention. On Twitter, this means refining who you follow, creating dynamic lists, and ensuring you cast an exhaustive net over the sports world.

An effective social media presence for a content creator in the sports space follows upwards 750+ sports personalities, athletes, and journalists and cultivates in-depth lists of 100+ on a sport-by-sport basis. On Facebook, content creators are following a variety of journalists and the Facebook pages of leagues, athletes, and publications relevant to the industry and sport-specific assignment. Combined, the two create an effective tool for measuring social discussions and informing content decisions.